Job Summary:

The primary function is to act as a liaison between the Agency and the community regarding community and customer needs. Responsibilities include planning, organizing, directing, controlling, and providing the leadership to develop and promote programs and services while maintaining the standards of practice consistent with quality health care and maximizing human, financial, and equipment resources.

Essential Functions:

•  Develops short-term and long-term sales strategies to establish and/or expand business in the assigned region

•  Provides counsel to the Agency regarding needs of the community; program development including personnel needs and financial needs.

•  Implements process to determine which referrals are directly related to the contact of the specialist

•  Develops marketing plans, business plans, sales strategies and action plans for identified targets of opportunity that clearly define objectives, goals, win strategies, schedules, and action assignments.

•  Develops and expands existing client base.

•  Established marketing goals to ensure share of market and profitability of services.

•  Participates in all job fairs for the region.

•  Promotes business by continuously calling and identifying potential clients.

•  Establish and maintains on-going client relationships with discharge planners, physician’s staff, and physicians; hospitals, nursing homes, residential centers, senior citizen centers and other sources as requested

•  Provides immediate and detailed feedback regarding sales calls or prospects to their Supervisor

•  Oversees public relations activities, special events and celebrations

•  Monitors, evaluates, promotes, and orders all promotional products

•  Conducts presentations to appropriate associations and organizations to increase awareness of company

•  Assists other locations as needed to provide direction and communication with other business development representatives

•  Demonstrates an in-depth knowledge of, and ensures compliance with, all local, state, and federal laws relating to the operations of the Agency.

Additional Responsibilities:

•  Performs other related duties as assigned or requested.

•  Adheres to the appropriate State Association for Home Care Code of Ethics.

•  Conforms to all applicable Agency policies and procedures.

•  Participates actively in continuing education and in-services.

•  Maintains confidentiality of patient information and business trade practices.

•  Assumes accountability for reporting incidents and complaints according to Agency policy.

Knowledge / Skills / Abilities: 

•  Sympathetic attitudes towards care of the sick

•  Ability to read, write and carry out directions

•  Maturity and ability to deal with demands of the job

•  Basic math skills related to patient care

•  Cooperative attitude

•  Time management

Information Management:

Treats all information and data within the scope of the position with appropriate confidentiality and security.

Risk Management:

•  Cooperates fully in all risk management activities and investigations.

•  Keeps abreast in changes in health care law.

•  Maintains Agency/program compliance with local, state and federal laws.

Additional Requirements:

•  Reliable transportation.

Minimum Position Qualifications: 

•  Education:

High school diploma or equivalent Bachelor’s degree preferred

•  Experience:

Three (3) to five (5) years’ experience in home health or medical background preferred

•  License / Certification:

Driver’s license and proof of current auto liability insurance; No Listing in the OIG Excluded Provider Listing; listed in good standing on state nurse aide registry or requirements of a state licensure program meeting federal regulations.

Environmental Conditions:

Works in patient's home in various conditions, possible exposure to blood and body fluids and infectious diseases. Ability to work flexible schedule, ability to travel locally, some exposure to unpleasant weather. Moderate noise level; Category A BBP risk; moderate stress and emotional demands.

Physical Requirements:

Prolonged standing and walking required. Ability to move up to 50 lbs. and move patients. Requires working under some stressful conditions to meet deadlines, to identify patient needs, to make quick decisions and notify supervisor. Requires hand-eye coordination and manual dexterity. Ability to utilize durable medical equipment in the home.

JOB CODE: 1002675